The Right Way to Use Automated Accessibility Tools: A Hybrid Strategy for Real Compliance

Automated accessibility tools promise instant insights, but the reality is more nuanced.
Automation is not a shortcut to ADA compliance or WCAG conformance. Instead, automated audits are most valuable when they are integrated into a hybrid accessibility strategy that includes manual testing and expert review.

Here’s how organizations can use automated tools in the right way.

1. Use Automated Tools as Early Warning Systems
Automated audits excel at identifying recurring issues during development or updates. They serve as a first-line checkpoint that helps teams catch problems before they scale.

Organizations should deploy automated checks:

  • During design and development
  • After major website changes
  • Before publishing new pages
  • During routine monthly or quarterly maintenance

By catching issues early, teams minimize long-term remediation costs.

2. Combine Automation With Manual Testing

This is where automated tools reach their limit. The true accessibility experience can only be assessed through:

  • Manual code inspection
  • Keyboard-only navigation
  • Screen reader testing
  • Testing with real users with disabilities

Automated tools cannot determine:

  • Whether content is understandable
  • Whether keyboard focus moves logically
  • Whether labels and instructions make sense
  • Whether dynamic components function properly

A hybrid approach—automated audits + human expertise—is the only path to defensible compliance.

3. Use Automated Tools to Monitor and Maintain Accessibility

Accessibility is not a one-time project. Automated scans provide:

  • Continuous monitoring
  • Alerts when new issues appear
  • Insight into whether teams are adding inaccessible content
  • Evidence of ongoing compliance efforts

This is especially important for:

  • Large websites
  • Government agencies (Title II, Section 508)
  • Healthcare and financial institutions
  • E-commerce sites

Automated monitoring ensures your digital properties stay accessible long after the initial remediation.

4. Use Automated Audit Data to Drive Organizational Change

Automated reports create visibility and accountability. They help:

  • Demonstrate risk to leadership
  • Show progress to funders and stakeholders
  • Prioritize remediation work
  • Bring content creators and designers into the accessibility process

Automation fuels a culture of accessibility—when used correctly.

5. Avoid Relying on Automation as a “Compliance Solution.”

Automated tools are often marketed as “simple compliance tools,” but this is misleading. They cannot:

  • Produce a compliant website
  • Replace manual audits
  • Prevent lawsuits
  • Guarantee accessibility for people with disabilities

Over-reliance on automated tools has itself become a risk, as seen in an increasing number of
lawsuits citing overlays and automated “quick fixes.”

The Bottom Line

Automated accessibility audits are powerful—when used properly. They are best deployed as part of a comprehensive accessibility program that incorporates manual testing, remediation, training, and monitoring.

Organizations that adopt a hybrid approach are the ones that achieve true accessibility, reduce legal risk, and create inclusive digital experiences.

Lawsuit Alert: The Top 5 Accessibility Failures That Get Your Website Sued

In the digital era, your website is considered a place of public accommodation. If a person with a disability cannot access your site, complete a purchase, or use a key service, it creates a potential legal liability under accessibility laws like the Americans with Disabilities Act (ADA) in the U.S.

The majority of digital accessibility lawsuits stem from a few core, preventable technical failures. By fixing these five issues, you drastically reduce your legal risk and immediately make your site usable for millions more people.

1. Missing or Improper Alternative Text (Alt Text)

The most frequent and easiest-to-detect violation.

  • The Barrier: Images on your site—from product photos and charts to important icons—lack a text description in their code (Alt Text).
  • The Impact: A person who is blind and uses a screen reader cannot access the visual information. The screen reader simply skips the image or reads a useless file name like “IMG_4920.jpg”. This is particularly damaging on e-commerce sites where the image is the product.
  • The Fix (WCAG 1.1.1): Every informative image must have concise, descriptive Alt Text. Decorative images (like spacers or non-functional design elements) must have null Alt Text (alt=””) so the screen reader knows to skip them.

2. Poor Keyboard Navigation

A foundational requirement for digital access.

  • The Barrier: Many interactive elements—links, buttons, drop-down menus, and forms—can only be successfully activated using a mouse pointer.
  • The Impact: Users with severe motor disabilities, or those who are blind (relying on the Tab key to move sequentially), cannot navigate the site. They get “stuck” or are unable to complete a critical action like adding an item to a cart or submitting a form. This often results in a keyboard trap, where a user tabs into a component but cannot tab out.
  • The Fix (WCAG 2.1.1): Ensure that every interactive element on the page can receive focus (using the Tab key) and that all functionality can be completed using the keyboard alone. The visual focus indicator (the visible outline around a focused element) must also be clearly visible.

3. Insufficient Color Contrast

An easily testable design flaw with major readability consequences.

  • The Barrier: The color of the text is too similar to the color of its background (e.g., light gray text on a white background).
  • The Impact: Users with low vision, color blindness, or age-related visual changes may find the text impossible to distinguish and read. This is a common failure point that is easily picked up by automated testing tools, making it a low-effort target for legal demand letters.
  • The Fix (WCAG 1.4.3): Text and images of text must have a minimum contrast ratio of 4.5:1 against the background. You must use an online contrast checker tool to verify all color combinations in your design.

4. Inaccessible Forms and Missing Labels

The most common failure point for critical conversion elements.

  • The Barrier: Input fields in forms (contact forms, checkout forms, login fields) are
    not properly associated with a visible <label> element in the code.
  • The Impact: Screen readers announce the presence of a blank input field but cannot tell the user what data is required (e.g., “Enter your first name,” “Email address”). The user is left unable to complete the transaction, application, or request for information.
  • The Fix (WCAG 3.3.2): Ensure every input field is correctly associated with a programmatic label. When errors occur, the error messages must be clearly presented and correctly associated with the field so the screen reader user knows exactly what needs to be fixed.

5. Lack of Captions or Transcripts for Multimedia

Exclusion from audio or video content.

  • The Barrier: Videos, live streams, and audio podcasts are posted without corresponding text alternatives.
  • The Impact: Users who are deaf or hard of hearing are entirely excluded from the information, dialogue, or critical sound effects presented in the content. This is a common point of contention in lawsuits against businesses that rely heavily on video content, such as educational platforms or media companies.
  • The Fix (WCAG 1.2.1 & 1.2.2): All pre-recorded video and audio content that contains dialogue or essential sound must include accurate closed captions and, ideally, a full transcript.

The Next Step: Audit Your Risk

The vast majority of digital accessibility lawsuits target these five failure points because they are easy to find, and they block a user from completing a core task on the website.

Don’t wait for a demand letter. A small investment in an accessibility audit today is significantly cheaper than settling a lawsuit tomorrow.

Next Steps for You

I can draft a guide on how to test your website for these five issues using free online tools. Would that be helpful?

The Law of the Digital Land: Legislation and Digital Accessibility

For businesses operating in the modern global economy, digital accessibility is not optional; it is a legal requirement across many states. While the ethical case for inclusion is powerful, the legislative landscape provides a compelling reason to prioritize an accessible digital presence.

The Global Standard: WCAG

Before diving into specific laws, it’s essential to understand the universal benchmark: the Web Content Accessibility Guidelines (WCAG).

WCAG is developed by the W3C (World Wide Web Consortium) and is not a law itself, but it is the technical standard that nearly every major digital accessibility law globally references and enforces.

Conformance Levels: WCAG criteria are categorized into three levels:

  • Level A: The minimum, essential level of accessibility.
  • Level AA: The mid-range, and the most common legal requirement
    worldwide, balancing accessibility with feasibility.
  • Level AAA: The highest, most stringent level.

For a business, achieving WCAG 2.1 or 2.2 Level AA conformance is the most effective way to meet the technical requirements of most laws and mitigate legal risk.

Key Legislation Driving Business Compliance

While hundreds of laws exist globally, three key legislative frameworks set the tone for private-sector digital compliance in major markets:

1. The Americans with Disabilities Act (ADA) – United States

The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including “places of public accommodation.”

  • Application: Though the ADA predates the internet, courts and the Department of Justice (DOJ) have consistently interpreted Title III (which covers businesses open to the public) as applying to websites and mobile apps.
  • The Standard: The ADA itself does not name a technical standard. However, in virtually all lawsuits and legal settlements, WCAG Level AA is cited as the required standard for compliance.
  • Business Impact: Inaccessible websites have led to thousands of lawsuits filed against private companies each year, making litigation risk one of the strongest drivers of digital accessibility in the U.S.

2. European Accessibility Act (EAA) – European Union

The EAA is a comprehensive directive that aims to harmonize accessibility requirements across all EU member states, specifically targeting the private sector.

  • Application: The EAA applies to a broad range of products and services placed on the EU market, including:
    • E-commerce websites and mobile applications.
    • Banking and financial services.
    • Electronic communications services (e.g., telephone, video chat).
  • The Standard: The EAA requires compliance with WCAG Level AA and related European standards (EN 301 549).
  • Business Impact: The EAA applies to any organization conducting business with consumers in the EU, regardless of where the organization is headquartered, creating a powerful international obligation for global companies.

3. Section 508 of the Rehabilitation Act – U.S. Federal Contractors

Section 508 is a U.S. federal law requiring federal agencies to make their Electronic and Information Technology (EIT) is accessible.

  • Application: While aimed at the government, this law is critical for private businesses that serve as federal contractors or vendors.
  • The Standard: Section 508 standards were explicitly harmonized to align with WCAG 2.0 Level AA (and are often updated to match newer versions).
  • Business Impact: If your company sells software, websites, or digital products to any U.S. federal agency, your products must be 508-compliant, making WCAG Level AA adherence a mandatory procurement requirement.

The Cost of Non-Compliance

Ignoring digital accessibility requirements exposes your business to significant risks:

  • Legal Action & Settlements: The most immediate risk is being named in a digital accessibility lawsuit, leading to expensive legal fees and settlement costs.
  • Lost Revenue: You immediately exclude the “purple pound/dollar”—the massive spending power of people with disabilities and their families.
  • Reputational Damage: Lawsuits or public complaints regarding exclusion can severely damage your brand’s reputation as consumers increasingly prioritize ethical and inclusive businesses.
  • Contract Loss: Failure to comply with WCAG Level AA can disqualify your business from lucrative government or corporate contracts where accessibility is a mandatory procurement standard.

Start Simple, Stay Compliant

The legal landscape is clear: accessibility is not a feature; it's a foundation. By adopting WCAG Level AA as your baseline standard, you align your business with legal requirements, reduce risk, and unlock a massive audience segment.

Next Steps for You

Would you like to explore a simple, actionable checklist of the top five WCAG Level AA success criteria that every business should audit on their website first?

Save with Results One LLC End-of-Year Digital Accessibility Savings

As the year comes to a close, now is the time to ask an important question:
Are your websites, documents, and digital communications accessible to everyone—including people with disabilities?

Results One LLC is a woman- and minority-owned small business based in Washington, DC and Maryland, specializing in digital accessibility testing, remediation, and training. We support nonprofits, businesses, and public sector organizations nationwide in identifying accessibility gaps, meeting compliance requirements, and creating inclusive digital experiences.

Our Accessibility Services

With deep expertise and lived experience in disability inclusion, Results One LLC can support your organization through:

  • Document Accessibility – Ensuring PDFs, Word documents, and PowerPoint presentations are fully accessible to screen reader users who are blind or have low vision.
  • Website Accessibility – Conducting automated and manual accessibility testing and providing clear remediation guidance to meet ADA, Section 508, and WCAG requirements.
  • Accessible Digital Communications – Supporting accessible social media, emails, and online content so everyone can engage equitably.
  • Accessibility Training – Delivering practical training for content creators, communications teams, and web developers to sustain long-term compliance.

Special Offer

10% OFF projects booked by January 31, 2026

Offer does not apply to projects already in progress or those receiving prior discounts.


Take Action

Make accessibility part of your organization’s commitment to inclusion—and start the new year compliant and confident.

Schedule a meeting:
www.ResultsOneLLC.com/kimalfonso

Beyond Compliance: Why Digital Accessibility Matters to Everyone

The True Meaning of Digital Inclusion

In the modern world, the internet isn’t a luxury; it’s a necessity. We use it to shop, bank,  apply for jobs, access education, connect with family, and engage with government services. When a digital space is inaccessible, it creates a formidable barrier that excludes people from fundamental aspects of modern life.

Digital accessibility is the conscious design choice to build websites and applications so that everyone can use them, regardless of their abilities. It’s about ensuring that a person who is blind, or someone who can only use a keyboard, can access the same information and services as a person who uses a mouse and has perfect vision.

The Human Impact: Who Benefits?

The push for accessibility is driven by the fact that one in six people worldwide lives with some form of disability. This is not a small, fringe audience; it’s the largest minority group globally.

Here are a few examples of how digital barriers impact users:

1. Visual Impairments

  • The Barrier: An image on a website has no Alternative Text (Alt Text).
  • The Impact: A person who is blind and uses a screen reader (which reads digital text aloud) encounters the image but only hears “image file” or “unlabeled graphic.” They miss the critical information or context the image was meant to convey.

2. Motor/Physical Disabilities

  • The Barrier: A form on a website can only be submitted by clicking a tiny button with a mouse.
  • The Impact: A person with limited dexterity or a hand tremor (or someone who only uses a keyboard or a sip-and-puff device) cannot accurately click the button. They are stuck, unable to complete their transaction or application.

3. Auditory Impairments

  • The Barrier: An important company training video is posted online without captions or a transcript.
  • The Impact: A person who is deaf or hard of hearing is completely excluded from the content of the video, losing out on critical information, professional development, or entertainment.

4. Cognitive/Learning Disabilities

  • The Barrier: A website has a complicated, erratic layout, flashing advertisements, or uses dense, complex jargon.
  • The Impact: A user with ADHD, dyslexia, or a cognitive disability is easily distracted, overwhelmed, or unable to process the key information, leading to frustration and site abandonment.

The Business Case: A Win-Win-Win

While the ethical case is paramount, the benefits of digital accessibility align perfectly with a smart business strategy.

1. Financial Opportunity

People with disabilities and their families represent a massive, often underserved, market segment with estimated trillions in disposable income globally. Excluding them through poor design means leaving revenue on the table. Inaccessible websites often see up to 71% of users with disabilities abandon the site immediately.

2. Legal Risk Mitigation

In many regions, including the US (under the ADA) and the EU (under the EAA), digital accessibility is a legal requirement. Failure to adhere to standards like WCAG Level AA has led to thousands of costly lawsuits against businesses. Proactive accessibility is the best form of legal defense.

3. Better Usability for Everyone

Accessible design principles often result in a superior experience for all users:

Feature Designed for Accessibility Benefits for Users with Disabilities Benefits All Users
High Color Contrast Helps users with low vision or color blindness. Helps users view screens in bright sunlight or low-light conditions.
Video Captions Essential for deaf or hard-of-hearing users. Great for users watching videos in a noisy office or a quiet library.
Clean Semantic
Code
Ensures screen readers can correctly interpret the content. Improves SEO (Search Engine Optimization), helping search engines rank your site higher.

The Bottom Line: It’s About Opportunity

At its core, digital accessibility is about providing equal access to opportunity. It allows a student to register for a class, a veteran to apply for benefits, and a job seeker to submit a resume—all independently, with dignity, and with the same ease as anyone else.

By designing for disability, you are designing for flexibility, for clarity, and ultimately, for a
stronger, more inclusive society.

Digital Accessibility: Building a Web for Everyone

Why Your Website Needs an Open Door

Imagine arriving at a beautifully designed building, only to find the main entrance is up a flight of stairs and there’s no ramp or elevator. You’ve been excluded from what lies inside, not because you don’t want to enter, but because of a preventable design choice.

This happens every day in the digital world.

Digital accessibility is the practice of designing and developing websites, applications, and digital content so that people with disabilities can perceive, understand, navigate, and interact with them. This isn’t just about screen readers for the blind; it encompasses:

  • Visual Impairments: (Blindness, low vision, color blindness)
  • Hearing Impairments: (Deaf or hard of hearing)
  • Motor Disabilities: (Limited use of hands, inability to use a mouse)
  • Cognitive Disabilities: (Learning disabilities, ADHD, memory impairments)

The Triple Bottom Line: Why Accessibility Pays Off

While the moral imperative is strong, the benefits of digital accessibility extend far beyond simply “doing the right thing.”

  1. The Business Case: Expanding Your Audience
    The World Health Organization (WHO) estimates that over one billion people live with some form of disability. By making your digital presence accessible, you are instantly opening your business to a massive, underserved market. Furthermore, accessible design often leads to a better user experience (UX) for everyone, including:

    • People using mobile devices in bright sunlight (need for higher contrast).
    • Older adults whose eyesight or fine motor skills are changing.
    • Users with slow internet connections (cleaner, leaner code).
  2. The Legal Case: Reducing Risk
    Accessibility is increasingly a legal requirement. Depending on your location and industry, compliance with standards like the Web Content Accessibility Guidelines (WCAG) may be mandatory. Ignoring accessibility can expose you to expensive litigation and reputational damage.
  3. The Ethical Case: Inclusion and Equality
    Ultimately, the internet should be a public square—a place for learning, commerce, and connection. When we fail to design inclusively, we deny basic rights and opportunities to a significant portion of the population. Accessibility is a commitment to digital equality.

Three Quick Accessibility Fixes You Can Implement Today

Don’t feel overwhelmed. Starting with a few key areas can make a huge difference.

  1. Perfect Your Images with Alt Text
    Screen readers rely on Alternative Text (Alt Text) to describe an image to a user who cannot see it.

      • ❌ Poor Alt Text: image_2025.jpg or Image of a person.
      • ✅ Good Alt Text: A woman wearing glasses types on a laptop while smiling at the camera, conveying focus and productivity.

    Tip: If an image is purely decorative (like a separator line), use alt=” ” so the screen reader skips it.

  2. Check Your Contrast Ratios
    Low color contrast makes text difficult to read, especially for people with low vision or color blindness.
    Action: Use a free online Color Contrast Checker to ensure your text and background colors meet the WCAG 2.1 AA standard (4.5:1 for normal text). Dark grey text on a light grey background often fails this test.
  3. Ensure Keyboard Navigation
    Many users, including those who are blind or have motor control issues, navigate websites exclusively using the Tab key and other keyboard shortcuts.
    Action: Try navigating your entire website without touching your mouse.

    • Can you reach every link, button, and form field?
    • Does the visual focus indicator (the outline that shows you where you are)
      clearly show up? If not, you need to fix your CSS.

The Journey Starts Now

Digital accessibility is not a one-time project, but an ongoing commitment. By making these small changes, you begin the essential work of tearing down digital barriers and making your corner of the web a more welcoming, functional place for all.

How accessible is your website? Click here to schedule a consultation for a free website assessment.

What Is Accessibility? A Simple Guide to Inclusion in the Digital Age

Accessibility is more than a legal requirement; it’s a foundational principle of equity, innovation, and inclusive design. At its core, accessibility means creating environments, products, and experiences that everyone can use — including people with disabilities. It’s the practice of removing barriers so all individuals, regardless of ability, can access information, services, opportunities, and community.

While many people think of accessibility in terms of ramps, elevators, and physical accommodations, today’s world demands something much broader: digital accessibility.

Understanding Accessibility

Accessibility ensures that people with disabilities can perceive, understand, navigate, and interact with the world around them. Disabilities may be:

  • Visual – blindness, low vision, color blindness
  • Auditory – deafness, hard of hearing
  • Mobility – limited hand movement, paralysis, use of assistive devices
  • Cognitive – learning disabilities, memory, attention limitations
  • Speech – difficulty producing spoken language

Accessibility recognizes these differences and designs solutions so no one is excluded.

Why Accessibility Matters

  1. It’s About People
    More than one in four adults in the U.S. lives with a disability. Accessibility ensures equal participation — in school, work, healthcare, voting, government services, and everyday life.
  2. It’s the Law
    Federal laws such as the ADA, Section 508, and the upcoming DOJ Title II rule require digital spaces to meet accessibility standards, specifically WCAG 2.1 AA.
  3. It’s Good for Business
    Accessible design improves user experience for everyone.
    Think about:

    • Captions helping commuters and language learners
    • Good color contrast benefiting users outdoors
    • Clear navigation improves conversions
    • Accessible PDFs reduce customer service requests

    Accessibility expands your audience, strengthens your brand, and reduces legal risk.

  4. It Fuels Innovation
    Many features we now consider mainstream started as accessibility tools:

    • Voice assistants
    • Auto-complete
    • Screen readers
    • Dark mode
    • Video captions

    When we design for people with disabilities, we build better products for all users.

Types of Accessibility

  • Physical Accessibility
    Ramps, elevators, accessible bathrooms, signage, and lighting.
  • Digital Accessibility
    Making websites, documents, videos, social media, apps, and PDFs accessible to assistive technologies like screen readers.
  • Communication Accessibility
    Captions, transcripts, ASL interpretation, alt-text, plain language.
  • Programmatic & Employment Accessibility
    Inclusive hiring practices, accommodations, training, and an accessible workplace environment.

What Does Accessibility Look Like in Practice?

  • Websites with clear navigation and keyboard access
  • PDFs with proper tags and reading order
  • Videos with accurate captions
  • Social media posts with alt text
  • Clear, simple language and logical content structure
  • Mobile apps that work with VoiceOver and TalkBack
  • Offices designed with universal design principles

Accessibility isn’t a one-time task; it’s an ongoing commitment to inclusive design.

The Future Is Accessible

As technology continues to shape our lives, accessibility must be embedded into everything we build. Organizations that embrace accessibility aren’t just compliant — they’re leaders in innovation, equity, and inclusion.

When everyone can participate fully, everyone wins.

Introducing: The Digital Accessibility Lady — A New Blog by Kim Alfonso!

I am excited to announce the launch of my new blog, The Digital Accessibility Lady, created to educate, empower, and inspire anyone committed to building a more inclusive digital world.

As more of our lives move online, accessibility is no longer a “nice to have”—it’s a legal requirement and a moral imperative. This blog will break down the essentials in a clear, approachable way, helping businesses, creators, and leaders understand how to make digital spaces accessible to everyone.

What You’ll Learn

Each post will cover practical, real-world guidance, including:

  • Digital Accessibility Basics
    –  What accessibility really means and why it affects everyone.
  • The Laws & Requirements
    –  ADA, Section 508, WCAG, and what businesses MUST know in 2025 and beyond.
  • How to Create Accessible Content
    –  Websites, social media, documents, PDFs, videos, and more.
  • Inclusive Design Tips
    –  Simple steps you can take today that make a big difference for your audience.
  • Common Mistakes That Lead to Lawsuits
    –  And how to protect your organization with compliance and best practices.
  • Spotlights on Assistive Technology
    –  How screen readers, captions, alt text, and other tools empower users.

Why This Matters

Over 61 million Americans live with a disability.
Digital access is about equity, innovation, and good business.

By sharing knowledge, real stories, and practical strategies, my goal is to help organizations build accessible, user-friendly experiences that reach everyone.

Join Me on This Journey

Stay tuned for weekly posts, resources, and actionable insights to help you become accessibility-confident.


Follow the blog and share with someone who should be part of this conversation.

Together, we can create a digital world where everyone is ALL IN.